I’ve been enjoying learning through the CXL Institute.

As adults, we make about 35,000 decisions per day, adding up to about 1M decisions a month. A Cornell study found that we make 226 decisions each day solely about food!

You choose what to have for lunch, which shirt to wear, and maybe even where to take your next vacation. But how much of this decision-making process is rational and how fueled by emotions? Behavioral science suggests it’s a lot more of the latter.

Psychologists understand four chief mental processes that influence decisions:


I’ve been enjoying learning through the CXL Institute.

Usually for people, the visual cue itself appears to take some time to process. The control resulted in the shortest mean time to first fixation, followed by the next least conspicuous treatment (triangular). The pattern continues with: prominent, arrow, line, human looking at form, and then human looking away from form.

Here are the average and standard deviation stats:

Summary statistics for amount of time fixating on the form for all treatments
Summary statistics for amount of time fixating on the form for all treatments.
The significant ANOVA results were driven by the differences…


I’ve been enjoying learning through the CXL Institute.

We have schemas for products, websites, and all the other things that we now use on a daily basis. To provide a better and positive user experiences, it is important to consider the expectations or schemas users bring with them when they are using your products. Otherwise, people must maintain a higher-than-usual level of attention and concentration when using products, to ensure their prior experience does not inhibit or negatively impact on their current experience.

If a website homepage is cluttered with irrelevant information, first-time visitors may become distracted or overwhelmed. More…


This week was insightful, learning though the CXL Institute.

When it comes to capturing an audiences attention, we can go back over thousands of years, to get to the point that we’re at today, the human brain has evolved systems and processes for deciding what’s worth paying attention to, and what’s not. These processes occur in a matter of milliseconds. If you can understand what these processes are, you can apply them to your own site. When you gain someone’s attention, you open the door for a meaningful impression. Gaining and maintaining attention are two separate tasks.

Failing to grab…


Competitive Research Toolkit

Try out SEMrush tools for competitive research!

Recap

Contents

What is Competitive Analysis?

Hi! Welcome to the Competitor Analysis with SEMrush course! I’m your host, Navah Hopkins, international PPC speaker and SMB champion. …


I’ve been enjoying my classes so far from the CXL Institute. Every week is packed with loads of information.

In order to attract users, consider using high quality, and larger images. Large, crisp images will help draw the attention of your audience. Image quality is a significant factor in drawing attention. Also people in pictures facing forward looks more inviting and approachable. Compare to fuzzy, small images, which are less inviting as are big glamor shots. Also, people who look like models are less likely to draw attention than ‘normal’ people. It is also best to avoid cheesy stock photos.


I’ve been enjoying my classes so far from the CXL Institute. Every week is packed with loads of information.

Usually when someone looks at a webpage, the “top left corner” will usually get a person’s attention first. Their eyes start viewing a page from the upper left corner and moves on from there. The middle section will get a bit of the attention, and then the right corner, right side, and the lower footer portion will get the least attention. It is wise to check your website and see what you have in these zones. Anything that you want the…


How People View Websites

Eyetracking and research have studied how people look at websites.

Top left corner gets the attention first

When users land on your site, their eye path starts from the upper left corner and moves on from there. According to a Poynter study, these areas get the most attention:

Check your site and see what you have in these zones. Move the value proposition to the top left zone. Yes, there can be exceptions, but use this as a starting point and test from there.

Are you familiar with the Gutenberg diagram? It describes a general pattern the eyes move through when looking at (usually text-heavy) content. …


This week was very insightful. I’ve enjoyed my online classes with the CXL Institute.

The next topic that I learned about was “people & psychology.”

People can be irrational. People are cute. People are bad. People are good. What is important to keep in mind is that while internet and technology has changed at a rapid pace, the human brain has been pretty much the same for millions of years. And probably will continue to be.

When to use psychology in CRO

Persuasion is the tip of the pyramid, first the fundamentals have to be taken care of before moving to applying persuasion techniques. This doesn’t mean that we should hold back from using them. Some of…


This week, I continued learning about the unity principle for optimization.

Convey Exclusivity, is the topic where Cialdini talks about how Unity can be embodied by both a “join the group” and a “be one of the few” way. Conveying exclusivity or some sort of specialty can be effective. An example are the US Marines and what a cohesive identity and pride they have.

Then next is defining the “Out-Group”: Often, companies try to position themselves against whatever the status quo is or seems to be in their industry. For instance, Planet Fitness takes a hard stance against loud, aggressive…

Emely Valadez

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