I’ve been enjoying learning through the CXL Institute.

As adults, we make about 35,000 decisions per day, adding up to about 1M decisions a month. A Cornell study found that we make 226 decisions each day solely about food!

You choose what to have for lunch, which shirt to wear…


I’ve been enjoying learning through the CXL Institute.

Usually for people, the visual cue itself appears to take some time to process. The control resulted in the shortest mean time to first fixation, followed by the next least conspicuous treatment (triangular).


I’ve been enjoying learning through the CXL Institute.

We have schemas for products, websites, and all the other things that we now use on a daily basis. To provide a better and positive user experiences, it is important to consider the expectations or schemas users bring with them when they…


This week was insightful, learning though the CXL Institute.

When it comes to capturing an audiences attention, we can go back over thousands of years, to get to the point that we’re at today, the human brain has evolved systems and processes for deciding what’s worth paying attention to, and…


Competitive Research Toolkit

Try out SEMrush tools for competitive research!

Recap

Contents


I’ve been enjoying my classes so far from the CXL Institute. Every week is packed with loads of information.

In order to attract users, consider using high quality, and larger images. Large, crisp images will help draw the attention of your audience. Image quality is a significant factor in drawing…


I’ve been enjoying my classes so far from the CXL Institute. Every week is packed with loads of information.

Usually when someone looks at a webpage, the “top left corner” will usually get a person’s attention first. Their eyes start viewing a page from the upper left corner and moves…


How People View Websites

Eyetracking and research have studied how people look at websites.

Top left corner gets the attention first

When users land on your site, their eye path starts from the upper left corner and moves on from there. According to a Poynter study, these areas get the most attention:

Check your site and see what you have in…


This week was very insightful. I’ve enjoyed my online classes with the CXL Institute.

The next topic that I learned about was “people & psychology.”

People can be irrational. People are cute. People are bad. People are good. What is important to keep in mind is that while internet and technology has changed at a rapid pace, the human brain has…


This week, I continued learning about the unity principle for optimization.

Convey Exclusivity, is the topic where Cialdini talks about how Unity can be embodied by both a “join the group” and a “be one of the few” way. Conveying exclusivity or some sort of specialty can be effective. …

Emely Valadez

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